May 21, 2013 Daily Candy! Thanks to Daily Candy for the awesome review! You can read it here. http://dailycandy.com/everywhere/article/148375/Ferrum-Professional-Styler We're Flipping for This Genius Hair Gadget Ferrum Styler straightens hair with the ironing board method May 20, 2013 As the child of a Baby Boomer, you’ve heard certain legendary stories more than once. Like the time she took a summer road trip and ended up joining a commune along the Russian River. Or how throughout high school she longed for sleek Marcia Brady hair. So she’d ask her mom to straighten it with an actual iron and board. Finally, you can relate. The Ferrum Professional Styler — brainchild of hair stylist Barbara Abbasi and her son, Ashkan — works like a shorthand version of thelaundry-room staples. On one side, a high-tech tourmaline-coated ceramic plate heats up to 450 degrees in 30 seconds. On the other, fire- and static-proof fabric covers a soft sponge that stays cool to the touch. When running the tool over strands, keep the cushioned side closest to your head. Heat shines and smooths the outside; cloth aerates locks so they stay bouncy from root to tip. You never have to worry about helmet head and stringy ends again. Jan would be so envious.